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Simplify or Die…or, well, maybe not Die, but Cry?

OK, so….

It’s a start of a new year…and while we all like to make our little resolutions and what not, in addition to that, I thought I’d share with you what I though was a killer approach to recharging and starting anew.

This article on Zen Habits really spoke to me…check it out here.

Not sure I’m brave enough to implement all of these, but I’m gonna give a lot of them a try…need to cut out the clutter a bit and refocus on the tasks at hand.  There’s far too many distractions in my hand at any given moment that can eat up my time and be wildly unfulfilling.

Instagram is my current fascination, but Facebook can occupy it’s hold as well.  Email is a constant distraction and never ending it seems…

Clearing your plate and starting anew is a good thing to do from time to time…and no time like the present…

What are some of the things that pull you away in unhealthy ways these days?

2013: Getting it together

It’s a start to a new year…and with it, I’m once again using it as a nudge to begin writing on a regular basis…so look to see and hear from me more around these parts…and a Happy New Year to you while I’m here!

Watching the price of media fall…

From time to time, while I completely enjoy and digest all the chatter out there about the modern and every changing music industry, I like to look beyond just the music aspect of it and into the broader media element.

If you’re not familiar with Seth Godin, I encourage you to seek him out and spend some time with his many insightful books.  ”Permissive Marketing” is a must, as he foreshadowed the era we’re currently in (the “direct to fan” approach, niches, etc…).
Seth wrote this interesting perspective just the other day.  In it he touches on the rapidly falling costs of production.  Something that we’ve had for some time in the music industry, but is just now finding its way into other media (film, TV, and books).
As we talk about marketing music, it’s unavoidable that we’ll have to consider the costs of both making the art and getting the art out into the world.
If it used to cost a TV network $4000 a minute to put a show on the air, what does it cost per minute or per song to put an album into the market place.
Something worth considering…

I’m teaching Berklee Music’s “Music Marketing 101″ course this summer…

Won’t you join me?

Class starts Monday June 25th, sign up here.

 

An artist’s POV

Derek Webb, one of the founders of NoiseTrade (complete disclosure, I do artist relations for NoiseTrade) recently posted a pretty insightful perspective on how best to go about marketing your music as an artists.

I urge you to spend a moment with it, you can do so here.

In it he touches on the balance between the desires of being an artist as it relates to today’s modern music industry.

Would love the hear your thoughts and perspectives on this as music marketers.

Do you believe in the power of sharing (or giving away) music in exchange for the opportunity to cultivate a longer relationship?

Or is the need to continue to monetize in the moment more important to you.

Must Watch: This Week In Music

Do yourself a favor and take 60 minutes to watch this series every week…that Law & Order re-run can wait!

This week’s episode with Scott Rodger is stellar….check it out here

I’m pleased to welcome James Apollo to the roster!

I recently made the acquaintance of James Apollo, and I’m happy to have him aboard at Anhedonia Management as a new client of mine.  His music is timeless and all the more relevant given the times we find ourselves in these days.  His new EP Little War, Little Less comes out June 5th, and you can check out his wonderful cover of Built To Spill’s “Big Dipper” (which appears on the EP) which Popmatters premiered last week.

Appearance on “Music Business Radio” now available online!

In the fall of 2010, I appeared on the weekly radio show Music Business Radio, where I discussed a wide array of topics and experiences in the 15+ years working as an artist manager in this ever changing (and often challenging) playground we call the music industry.  Give a listen here if you’d like.  Thanks!

Streaming: Artist vs. Labels (where’s the money)?

While short and not very deep in content, I appreciate this recent article in FAST COMPANY in that it contains a few telling quotes from the CEOs of the major streaming services such as MOG, RDIO and of course, Spotify.  The sheer fact that none of these CEOs can give a more detailed response to how artists get paid from streaming services goes straight to the heart of the issue.

These deals are being done with the labels…who only have their own interests in mind.  The artists are left to pick up what little piece of the pie that’s left based on, quite often, not so artist friendly deals cut with said labels.  Don’t get me wrong, I feel for the labels and their need to find ways to make up lost revenue from CD and download sales, but until there’s more equality in how the label shares this sort of revenue (streaming) with their artists, it’s a mirror of what’s happened to artists time and time again in the past.

All that said, the benefit for artists comes in the opportunity for potential new fans to come into your world, to sign up to your email list or attend a show, so there’s a benefit even if it comes at a lost sale.

In the end, the fan will consume based on what their natural habits develop into.  If that’s buying the CD at a store or a show, that’s great.  But if it’s simply a casual first listen on Spotify, that grows into an uber fan over time, that’s a huge win for the artist (and anyone involved with them).

“Page One: Inside The New York Times” and how it relates to the record industry

My wife and I really enjoyed watching “Page One: Inside The New York Times” (available now on Netflix streaming).

While it started by outlining the historical paper and touching upon the impact that it’s had over the years, it quickly shifted focus and began to poise the question of how “traditional media” tackles the undeniable power of “new media” in this day and age.  As it unfolded, I couldn’t help but think of how the struggles of the printed world (be it a newspaper or book publisher) parallel the record industry.  At the heart of it, the user or consumer will make the ultimate choice, and based on that choice, the industry will have to adapt and respond to the changes that come with those choices.  I just hope, that regardless of where technology takes us in the future, we don’t loose sight of the need to have some level of professionalism and filters involved in that process.  Hopefully there’s a business model that can be supported within it as well.  That’s where the true challenge lies.  Go watch the film and let me know what you think.